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The history of UGG: from the beaches of California to the city streets

The roots of UGG

Born in California in the 1970s, UGG began its journey as the go-to brand for local surfers. The surfers were the first to embrace UGG boots for their unequaled comfort after surfing sessions. The sheep-skin boots, with their soft inner lining and simple design, quickly grew in popularity, far beyond the surfing communities, to become a top choice for day-to-day wear.

From the 2000s to today: from boots to UGG Tazz and UGG Tasman

In the early 2000s, the brand moved into the fashion world, thanks to celebrities such as Oprah Winfrey, Pamela Anderson and Kate Moss, who wore UGG boots. The exposure provided by all these famous faces enabled the brand to grow and gradually appear in fashion magazines, catwalks and on the street. Today, UGG is a synonym for comfort and fashion. The brand has gone beyond its Californian roots to become a fashion icon. UGG now offers a range of products that goes far beyond its iconic boots. The collection has expanded to include slippers, like the UGG Tazz Slipper or the UGG Tasman, sneakers like the UGG Tasman Weather Hybrid Slipper, and even a clothing and accessories line. Every UGG product keeps the brand's promise of comfort and quality, making it a must-have for those looking for both style and comfort when the weather turns cold.