The Jordan x Travis Scott Collaboration: A Story of Iconic Sneakers
When Jordan Brand entrusts an Air Jordan 1 to Texan rapper Travis Scott, it never goes unnoticed. The artist, whom his fans call La Flame, has transformed an already legendary model into one of the most coveted pairs of the decade. It all began with his label Cactus Jack and an almost provocative idea: to flip the logo. No one had dared to do it before him. Since the first release in 2019, every Air Jordan signed by Travis Scott triggers the same scenario: announcement, raffle, sold out in minutes, then skyrocketing prices on the resale market. The Jordan 1 Travis Scott quickly became a benchmark for collectible sneakers, on par with the biggest Nike collaborations of the moment. What holds it all together is the consistency of the codes. On each pair, you find the Travis Scott touch: hidden pockets, flipped logo, earthy palette. A signature that is recognizable at first glance, from the most recent Air Jordan 1 Low Travis Scott to the dark Travis Scott Black Phantom. At The Last Step, we have been following this collaboration between Jordan Brand and the Texan since its beginnings, and here you will find the most sought-after sneakers in the range.
The Inverted Swoosh and Cactus Jack Style
The first striking detail is the inverted Swoosh. Where a classic Air Jordan 1 displays its Nike logo facing forward, the Air Jordan 1 Low Travis Scott flips it completely. On the tongue, a small brand logo replaces the usual branding. And then there's the famous hidden pocket, secret inserts designed to slip in spare laces. The rounded toebox and hand-stitched finishes complete the picture. You won't find this design on any other Jordan 1. This is what makes every Air Jordan 1 Low immediately identifiable, even from a distance.
High and Low Models, Two Iconic Silhouettes
The collaboration comes in two cuts, and the choice is not insignificant. The High adopts the silhouette of the Air Jordan 1 Retro High, with its high-top upper that wraps around the ankle. This is the original version, the most iconic. The Air Jordan 1 Low Travis Scott, on the other hand, opts for a low-cut, more discreet and much easier to wear every day. Each model is released in limited quantities, often via raffle, which explains why these pairs sell out so quickly. Whether you lean towards the Air Jordan 1 Low or the high-top cut, you'll still find the same Travis Scott signature codes. To compare with the original version, check out our selection of classic Jordan 1 Lows.
The Colorways of the Air Jordan 1 Low Travis Scott
The collection covers the entire history of the collaboration, from the very latest Pink Pack release (released May 29, 2026) to the now-unobtainable editions. Between the unique pink tones of the Air Jordan 1 Low, the famous Reverse Mocha, and the deep Travis Scott Black Phantom, everyone can find their style. A useful reminder: each edition is released in limited quantities, so once sold out, it almost never returns to official stock.
Pink Pack 2026: Shy Pink and Tropical Pink
Here's the latest news. The Pink Pack of the Air Jordan 1 Low Travis Scott has been available since its release date, May 29, 2026, and it comes in two shades. The Shy Pink plays the card of softness: a powdery pink palette set on premium leather, with the meticulous finishes expected from the range (reference IQ7604-100). In contrast, the Tropical Pink features much more saturated pinks, enhanced by a strong contrast with cream sail (reference IQ7604-101). Two atmospheres, the same Nike base, and the same inverted Swoosh. The Shy Pink will appeal to fans of subtle looks, while the Tropical Pink is clearly eye-catching. This Pink Pack confirms that the collaboration can still surprise, seven years after its debut. Softer and more colorful at the same time, this Air Jordan 1 Low expands the palette, where the Travis Scott Black Phantom remained in dark tones. As always with this pack, quantities are limited and demand far exceeds supply.
Reverse Mocha
This is THE pair that started it all. Released in 2022, the Reverse Mocha blends brown and off-white tones, with qualitative velvet brown suede on the vamp and heel. The inverted Swoosh already marks the model, while the vintage sole reinforces the retro spirit. Many consider it the most iconic of the entire collaboration, even before the Travis Scott Black Phantom. This Air Jordan 1 Low remains the piece that every collector prioritizes.
Black Phantom
Released in 2023, the Travis Scott Black Phantom goes for an all-black look. Leather and nubuck respond to each other in a tonal interplay of materials, sober yet deep. No garish colors on this Air Jordan 1 Low, just shades of black and the inverted logo as a signature. The Travis Scott Black Phantom remains one of the most versatile variations in the range, perfect for those who want to wear the collaboration without overdoing it. Where the Pink Pack embraces color, the Travis Scott Black Phantom opts for complete sobriety, from heel to sole. A safe bet, and undoubtedly the easiest to combine for everyday wear.
Medium Olive
The Travis Scott Olive, also known as Medium Olive, was released in 2023. Its base blends olive green, white, and black tones for a warm and easy-to-wear balance. Rarer than the Travis Scott Black Phantom, this Air Jordan 1 Low appeals to fans of khaki hues, a color rarely seen on a Jordan 1. A unique variation, enough to stand out without forcing it.
How to Choose Your Jordan 1 Travis Scott
The choice mainly depends on your style and intended use. Between the high-top cut, the Air Jordan 1 Low, and the different colorways, here are our tips for getting it right with these sneakers.
High or Low: Which Cut for Which Style?
The High is imposing. Its high-top upper asserts the look and works well with a more elaborate outfit, ideal for mid-season. The Air Jordan 1 Low Travis Scott, conversely, fades into the background in a good way: versatile, lightweight, perfect for summer. Hesitating? The AJ1 Low remains the best compromise for wearing the collaboration every day, whether it's a vibrant colorway or a more subdued Travis Scott Black Phantom. In terms of versatility, this Air Jordan 1 Low clearly makes a difference.
|
Criterion |
Jordan 1 High |
Jordan 1 Low |
|---|---|---|
|
Cut |
High-top, wraps around the ankle |
Low-cut, exposes the ankle |
|
Style |
Assertive, more of a statement |
Versatile, more discreet |
|
Season |
Mid-season and winter |
Spring and summer |
|
Fit |
Half size up if wide foot |
True to size |
Size Guide and Fit Tips
Good news, the Jordan 1 Travis Scott fits true to size. Take your usual size, the same as your standard Air Jordan 1. If you have wide feet, a half size up may be more comfortable on the High versions, which are a little tighter around the collar. For the Air Jordan 1 Low, stick to your classic size. If in doubt between two sizes, each product page provides useful feedback.
Why Buy Your Jordan 1 Travis Scott from The Last Step
For this type of shoe, authenticity is not an option. Here's exactly what you get when you order your Jordan 1 Travis Scott from The Last Step website:
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Guaranteed authenticity: each Air Jordan 1 Low, down to the Travis Scott Black Phantom, is internally verified, from the Nike leather to the stitching.
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Wide selection of sizes: including products often sold out elsewhere.
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Fast delivery: shipping within 24/48 hours throughout France.
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Responsive customer service: clear answers on any reference.
A real opportunity to buy rare sneakers with confidence, without the hassle of raffles. Ultimately, the entire brand universe remains just a click away.
Frequently Asked Questions about the Jordan 1 Travis Scott
How much does a Jordan 1 Travis Scott cost?
The price varies depending on the colorway, release year, cut, and rarity of the model. A Reverse Mocha or a Travis Scott Black Phantom, which are in high demand, are priced higher than a more recent Air Jordan 1 Low like the Pink Pack. The best way is to check each product page for availability and sizes still in stock.
What is the difference between the Jordan 1 Travis Scott High and Low?
The High retains the high-top upper of the Air Jordan 1 Retro Low, which became the Retro High, making it more imposing and assertive. The Air Jordan 1 Low Travis Scott features a low-cut design, making it lighter and easier to wear daily. The design and streetwear spirit remain identical across both cuts, from the inverted logo to the Travis Scott-signed overlays.
How to recognize a real Jordan 1 Travis Scott?
Check the details: a clear and well-stitched inverted Swoosh, a clean Cactus Jack logo on the tongue, premium materials (quality leather and suede), and a box consistent with the release date. The hidden pocket and interior finishes are also good indicators. On this Air Jordan 1 Low, as on others, each pair undergoes this check at The Last Step before being put up for sale.
Does the Jordan 1 Travis Scott run big or small?
It fits true to size. Go with your usual size. Only wide-footed individuals might consider a half size up for the High cut of this now-iconic Air Jordan 1 Low.
When does the Jordan 1 Travis Scott Pink Pack release?
The Pink Pack, with its Shy Pink and Tropical Pink colorways, was released on May 29, 2026. You can find the available pairs in this collection, alongside our other Jordan 1 Highs and the Jordan 4 silhouette, which embodies the brand's streetwear universe.