The Pink 740: The Colorway That Relaunched the Archival Model
It all started in spring 2024. New Balance brought the 740 out of its archives, and it was the Pink Granite colorway that ignited the frenzy. In just a few weeks, the sneaker went from a forgotten gem to the most tagged model of the season on TikTok, featuring a pink shade that leans more towards mineral than candy. While the pink 530 plays the sweet, powdery card, the 740 dares with a more earthy pink, almost a cool salmon, which is easy to wear even if you usually dislike the color. This precise shade, halfway between old rose and quartz, has made the New Balance 740 one of the essential women's sneakers of the year.
Pink 740 Colorways Available at The Last Step
Our selection gathers the three truly significant variations of this model. You'll find both the original archival drop, the famous V1 reissue, and the two V2 variants that relaunched the silhouette in 2024. Each pair is authenticated and shipped from our stores or warehouse.
740V2 Pink Granite: The Iconic Drop
This is the pair that started it all. The 740V2 Pink Granite colorway features a dominant granite pink, more mineral salmon than vibrant pink, set on a breathable mesh base. Cream suede overlays break up the candy-like appearance, the gum sole adds a vintage touch, and the off-white finish on the overlays provides the contrast that makes it wearable. Visually, this is the pink New Balance 740 that has been seen everywhere on feeds for the past year.
740V2 Pink Granite Mineral: The More Earthy Variant
Same DNA as the Pink Granite, but with the volume turned down a notch. The Pink Granite Mineral accentuates the mineral tones: mauve-greige touches on the side panels, ochre contrasts near the heel, with the pink base still present but clearly softened. For those who want the silhouette of the drop without it being too sweet, this is the preferred option.
740 Pink (V1): The Original Archival Version
The 740 Pink V1 is the faithful reissue of the 2007 silhouette. It features a more saturated pink base, a thinner sole than the V2, and a closer upper construction to the original model. Purists of old-school runners often prefer this version, which is more respectful of the brand's initial offering. Limited stock, by nature.
Why Pink Works So Well on the 740
It's a matter of proportions. The 740's dad-shoe silhouette, with its overlays, contrasting inserts, and pronounced volume on the forefoot, gives the mineral pink genuine substance to express itself. On a minimalist sneaker like a Stan Smith, pink falls flat. Here, it bounces off the neutral panels and gains dimension. This is precisely why this colorway succeeded where other pink models never managed to break through.
The Contrast with Grey and White Overlays
The neutral inserts (pearl grey, off-white, cream) act as a visual buffer. They break up the pink saturation and make it compatible with an effortlessly daily look. The result: the pair works with raw denim as well as with a white dress, without ever drawing all attention to the feet.
How to Wear the Pink New Balance 740 Daily
Three concrete suggestions for incorporating the pair into your wardrobe. Romantic sport look: a white midi dress in lightweight cotton, a sand-beige cardigan, slightly protruding white socks, and an ecru canvas bag. Minimalist casual: ecru straight-leg jeans, an oversized white shirt half-tucked, a natural leather tote bag, for an effortless style that lets the sneakers do the talking. Coordinated color-block: a burgundy cargo jumpsuit, a basic white tee, a thin camel leather belt, for a color-block outfit that dialogues with the pink without competing with it. For colder days, add a beige trench coat or an oversized pearl grey cardigan, two pieces that will gather the gazes on the sneakers. A small fashion tip: avoid thick black socks that cut the leg; opt for white or ecru to extend the palette.
Authenticity Guarantee and Delivery at The Last Step
Every pair is checked by our authenticators before shipping. Delivery in 24 to 72 hours in France, free returns, new, unworn pairs. Regarding size, the 740 fits true to size for most feet; consider half a size up if you have wide feet or often wear thick socks. V1 archive models sell out quickly and are available in limited quantities, so it's best not to hesitate too long when your size is in stock.
Discover Other New Balance Models at The Last Step
If you're still undecided, take a look at other variations: All New Balance 740s available on the site, as well as similar colorways like the New Balance 740 blue, the New Balance 740 purple or the New Balance 740 white. Many buyers also compare with the 530, 9060, and 1906R, three models you'll find in our complete New Balance Collection , or directly on the sneakers page of the site to broaden your selection.
FAQ
What is the difference between the 740 Pink Granite and the Pink Granite Mineral?
Both share the same mineral pink base and the same V2 construction. The Pink Granite uses light overlays (off-white, cream) that highlight the pink. The Pink Granite Mineral adds mauve-greige and ochre touches to the side overlays, which visually softens the overall look. The Pink Granite has a more vibrant feel, while the Mineral is more earthy.
Should I choose the 740 V1 or V2?
The V1 is a faithful reissue of the 2007 archival silhouette: thinner sole, upper construction closer to the original, more saturated pink base. The V2 features a slightly raised sole and revised cushioning for more modern daily comfort. Purists of vintage runners often prefer the V1, while those who walk a lot in the city tend to lean towards the V2.
Does the pink 740 fit true to size for women?
Yes, the pink New Balance 740 fits true to size. If you are between sizes, or if you have wide feet, go half a size up to maintain good support without compression in the forefoot. The flat laces allow for easy adjustment of tightness depending on foot volume.
What pink 740 colorways are available today?
At The Last Step, you can find three pink variations currently in stock: the 740V2 Pink Granite, the 740V2 Pink Granite Mineral, and the 740 Pink V1 (original archival version). Availability evolves based on brand releases and restocks.
Is the New Balance 740 pink suitable for city walking?
Yes, without reservation. The 740's cushioning, inherited from its archival runner DNA, handles long urban walking sessions well. The mesh construction on the upper allows the foot to breathe, and the gum sole grips well on both dry and wet surfaces. It's a true everyday sneaker, not a purely aesthetic object.