New Balance 990
The New Balance 990, launched in 1982 , is more than just a sneaker: it's a true icon in the world of running and sneakers . Initially offered at a revolutionary price of $100, it marked an era, becoming a symbol of quality and innovation. Over the decades, this "made in USA" model has transcended the sports world to win the hearts of sneaker enthusiasts , thanks to a unique blend of comfort, classic design, and premium craftsmanship.
Evolution and collaborations of the New Balance 990
The 990 series has transcended eras by adapting and remaining true to its roots. From the original 990 to the 2022 990v6 , each version has brought its share of improvements, incorporating new technologies while preserving the series' iconic aesthetic. The 990v5 , for example, introduced innovations such as a more breathable upper and an ENCAP midsole with an EVA core, offering enhanced comfort and durability. The Boston-based brand also readily places the 990 at the heart of significant collaborations with renowned brands and artists. These partnerships, with JJJound , Joe Freshgoods , Levi’s, and Bodega , have helped solidify the 990's status as a benchmark sneaker.