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New Balance 990


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New Balance 990

The New Balance 990, launched in 1982, is more than just a sneaker: it's an essential icon in the running and sneaker world. Initially offered at the groundbreaking price of $100, it has marked an era, becoming a symbol of quality and innovation. Over the decades, this "made in the USA" sneaker has gone beyond the world of sports to conquer the minds of sneakeraddicts, thanks to its unique mix of comfort, classic design and premium manufacturing.

New Balance 990 evolution and collaborations

The 990 series has evolved through the years, remaining true to its roots. From the original 990 to the 990v6 of 2022, each version has brought its own share of improvements, incorporating new technologies while preserving the series' iconic aesthetic. The 990v5, for example, introduced innovations such as a more breathable upper and an ENCAP midsole with an EVA core, offering improved comfort and durability. The Boston-based brand also places the 990 at the heart of notable collaborations with well-known brands and artists. These partnerships, with JJJound, Joe Freshgoods, Levi's and Bodega, have helped consolidate the 990's status as a leading sneaker.