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New Balance


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From Boston to worldwide success

The beginnings of New Balance

Created in 1906 by William J. Riley in Boston, New Balance started as a company specialized in insoles and orthopaedic footwear. In 1938, New Balance launched its first running shoe, making its debut in the sports industry. However, it was only during the 60s and 70s that the brand really began to establish a name in the sneaker field, with designs such as the "Trackster".

From running to New Balance sneakers

New Balance extended its range in the 1980s, introducing classic designs such as the New Balance 574, renowned for its comfort and style. The 990 series, launched in 1982, also met with success. Among others, the New Balance 992 became iconic as Steve Jobs' favorite pair, contributing to its minimalist, signature image.
The New Balance 997 and 998, introduced in 1990 and 1991 respectively, followed on from this, mixing advanced technology with innovative design. These shoes reinforced New Balance's reputation as a footwear manufacturer, while being widely embraced by streetwear culture for their distinctive look and exceptional comfort.

New Balance collaborations

Just like Nike, adidas or Air Jordan, New Balance has done several collaborations in order to stay relevant. Partnerships with brands and figures like Joe Freshgoods, Concepts and Aimé Leon Dore have given popular limited editions on some classic New Balance shoes.
In terms of innovation, New Balance has never stopped evolving, introducing technologies and new designs such as the New Balance 2002R Protection Pack or the New Balance 9060.

New Balance's commitments

New Balance is also engaged in sustainability. Through initiatives such as "NB Responsible Leadership", the brand aims to minimize its impact on the environment and promote ethical working practices. New Balance is working to reduce its carbon footprint and also using recycled or sustainable materials in the manufacture of its products.